Gross Profit vs. Net Profit: How to Calculate Both (And Why It Matters for Growth)
If you don't know your gross profit and net profit numbers, you can't make good decisions about hiring, marketing, or growth. Here's how to calculate…
If you're a solo operator at $20k+/month who's ready to stop winging it — or an agency at $50k+/month ready to stop being the bottleneck in your own business — I've been exactly where you are.
I started as a web developer, then moved to Switzerland where I discovered marketing. I became an internationally-renowned SEO consultant, eventually working in-house at Zillow for two years before getting laid off.
That layoff became the best thing that ever happened to me. I built my SEO consultancy to $250k a year within three months. Then I built Credo, my first agency, to $48k/month and sold it to private equity. I built my second agency, EditorNinja, to that same level 3× faster and sold it to our biggest competitor.
I almost went bankrupt twice along the way. Pulled it out both times.
Now I do what I'm best at: helping micro-agency owners scale past the plateau, install real systems, and build a business that's profitable, sellable, and gives them their life back. I've made every mistake so you don't have to.
One of my clients told me a few weeks in: "I feel much more focused on what I need to do. Ideas had been bouncing around in my head, but I hadn't brought them out." That's what I do. I pull the clarity out of you that's already there, and I help you act on it.
Each offering is designed for where you are right now. Not a one-size-fits-all program — a complete ecosystem.
Deep, personalized support for agency owners doing $200k+ who want to double revenue and build something sellable within 3–5 years.
Focused sessions on the specific levers holding back your growth — pricing, sales, positioning, and more.
An 8-week hands-on program to turn your stable solo business into a predictable, scalable agency.
If you don't know your gross profit and net profit numbers, you can't make good decisions about hiring, marketing, or growth. Here's how to calculate…
Most agency offers are commoditized and hard to say yes to. Here are the four components of an offer that gets people to buy without…
Stuck around $15–20K/month with no time and thin margins? Here's exactly what I did to break through — and what I take every client through…
I'm writing the book I wish existed when I was building my first agency. It covers the exact frameworks, systems, and mindset shifts that get micro-agencies past the plateau.
Enter your email and I'll send you the first chapter free — plus weekly insights from 15 years in the trenches.
You've already proven you can run an agency. Let's make it a lot more profitable — and a lot less stressful.
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