Most agency owners undercharge by 40–60%. Enter your numbers below and find out exactly where your pricing should be — and how big the gap is.
Tell me about your agency
5 questions. 60 seconds. Use the numbers you already know — we'll do the math per client for you.
Your monthly revenue & costs
Add up all your monthly retainers — this is your total recurring income right now
Payroll + contractors, people cost only!
We'll automatically break your revenue and costs down per client
How much revenue or savings does your work drive for one client over a full year? Example: 10 leads/mo × $2,000 avg deal × 12 months = $240,000/yr. Or: what would it cost them to replace your results with an employee or agency? Best estimate is fine.
Your sales pipeline (last 3 months)
Prospects you got on a sales call or sent a proposal to
Retainer clients you closed in that same period
🔒 No spam, ever. Your numbers stay private and are used only to calculate your results.
You're leaving on the table every month
$0
across all clients · that's $0 per year
Your avg retainer / client
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Your avg delivery cost / client
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Your margin / client
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Your recommended three-tier pricing structure
Entry
$0/mo
Core deliverables only — your absolute floor. Do not go lower than this.
Full Service
$0/mo
Everything your client needs to hit the results that justify the investment
Premium
$0/mo
Next year's results, this year — accelerated delivery, maximum bandwidth
Your close rate signal
Your numbers are the starting point. Knowing how to package, position, and present these tiers to clients without losing them — that's where the real work is. Let's find out if coaching is the right fit.
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