Free Agency Pricing Calculator

How Much Are Your Agency's Services Really Worth?

Most agency owners undercharge by 40–60%. Enter your numbers below and find out exactly where your pricing should be — and how big the gap is.

Tell me about your agency

4 questions. 60 seconds. A pricing picture most agency owners have never seen clearly.


Your typical ongoing client retainer, per client per month

$

Your time + team time (at desired pay rates), tools, and direct overhead

$

Revenue generated, leads × avg deal size, costs saved — the real business impact of your work

$

Used to calculate your total monthly opportunity, not just per-client

Please fill in all fields correctly before calculating.

🔒 No spam, ever. Your numbers stay private and are used only to calculate your results.

You're leaving on the table each month

$0

per client · that's $0 per client annually

Your recommended three-tier pricing structure

Entry

$0/mo

Core deliverables only — your absolute floor. Do not go lower than this.

Sweet Spot

Full Service

$0/mo

Everything your client needs to hit the results that justify the investment

Premium

$0/mo

Next year's results, this year — accelerated delivery, maximum bandwidth

💡 Your numbers in context: placeholder

Want to know exactly how to implement this?

Your numbers are the starting point. Knowing how to package, position, and present these tiers to clients without losing them — that's where the real work is. Let's find out if coaching is the right fit.

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