Free Agency Pricing Calculator

How Much Are Your Agency's Services Really Worth?

Most agency owners undercharge by 40–60%. Enter your numbers below and find out exactly where your pricing should be — and how big the gap is.

Tell me about your agency

5 questions. 60 seconds. Use the numbers you already know — we'll do the math per client for you.


Add up all your monthly retainers — this is your total recurring income right now

$

Payroll + contractors, people cost only!

$

We'll automatically break your revenue and costs down per client

How much revenue or savings does your work drive for one client over a full year? Example: 10 leads/mo × $2,000 avg deal × 12 months = $240,000/yr. Or: what would it cost them to replace your results with an employee or agency? Best estimate is fine.

$

Prospects you got on a sales call or sent a proposal to

Retainer clients you closed in that same period

Please fill in all fields correctly before calculating.

🔒 No spam, ever. Your numbers stay private and are used only to calculate your results.

You're leaving on the table every month

$0

across all clients  ·  that's $0 per year

Your avg retainer / client

Your avg delivery cost / client

Your margin / client

Your recommended three-tier pricing structure

Entry

$0/mo

Core deliverables only — your absolute floor. Do not go lower than this.

Sweet Spot

Full Service

$0/mo

Everything your client needs to hit the results that justify the investment

Premium

$0/mo

Next year's results, this year — accelerated delivery, maximum bandwidth

💡 Your numbers in context: placeholder

Your close rate signal

Want to know exactly how to implement this?

Your numbers are the starting point. Knowing how to package, position, and present these tiers to clients without losing them — that's where the real work is. Let's find out if coaching is the right fit.

Book a Free Strategy Call