29
Mar
What Is Your Skillset Moat?
I have a question for you:
What do you do where you always deliver world class work?
I see too many agencies pitching generic work and never winning it. You need to differentiate yourself.
28
Mar
How To Let WordPress User Update Account Info on FrontEnd
This post is slightly outside of my usual content about SEO or selling marketing work. But it’s a need out in the Internet world so I figured I’d take a crack at it. Let me know if you want more of this tactical type stuff.
I’m running a full app/soon to be marketplace over on GetCredo.com. The backend app involves a lot of things being tied together, and because it is a multi-sided platform I have many different levels of users (they’re called “Roles” by WordPress).
I’ve been building out the next iteration of the platform, and with that comes the functionality for projects creators to see all of the replies from Credo pros within the app, signed in.
WordPress is an incredibly extendable platform, especially with all of the plugins that exist today. I’ve written about it before, that it is indeed possible to build companies that make good money (yes, even processing payments while you sleep) because of the tools available to entrepreneurs today. I have a lot of respect for the people who have come before me who have built a lot of the tools that I now use every single day – WordPress core, Gravity Forms, Stripe, membership plugins.
But there are still some shortcomings and thus we have to find workarounds.
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20
Mar
How Long Does SEO Take To Start Working?
In my line of work, it’s common to get the “how soon can I expect results?” question from new or prospective clients. Many SEOs say that it takes a few months to many months to really start seeing results. And whatever you are seeing after 2 to 3 months pales in comparison to what you will see at 12 months if you are doing SEO right.
I’ve always struggled to pitch the longterm value of SEO and that it takes time for many reasons:
- You need to allow time to do the audit
- You need to allow time to get the work implemented
- You need to allow time for Google to recrawl everything
- Building links takes a lot of time if you’re doing it scalably as you build the rest of your business
One of the reasons why I love having my own site(s) is that I can show specific case studies.
16
Mar
What To Do When You Get Your First Consulting Lead
Congratulations! You’ve been putting in work and figuring out how to get people coming to you looking for your services, as opposed to hitting the streets and knocking on doors to get clients (many have started here to be sure, and kudos to you if you put in the work to do it. Most won’t.). […]
06
Mar
Quit Making Emotional Decisions About Business Growth
Let’s Talk About Making Marketing Investments
I’m frustrated.
Why?
Because I’ve been building a business in the marketing consulting industry for the last 18 months and I think that most businesses think about growth and investing in growth in completely the wrong way. And that is hurting these businesses.
This post is primarily addressed to marketing agencies and consultants. I’ve worked with over 100 in the last 18 months and helped many get new clients and make more money for their agencies or individual consultancy.
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10
Feb
Company Growth and Profit Lessons for Startups
I’ve recently been doing a lot of reading, thinking, and having discussions with smart entrepreneurs about how companies grow and what it takes to build a successful company. As I’ve built Credo from nothing in October 2015 to approximately $350k ARR as I write this (numbers here) and growing, I’ve been through many levels of my own psychology and the psychology of others as I’ve fought to make this thing a reality and now to keep growing it.
Some posts have really caught my eye over the last number of months.
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