All of the articles contained in this category are about Search Engine Optimization (SEO), the practice of helping websites appear more prominently in search engines such as Google and Bing. Most of these articles are around the more technical parts of SEO, especially SEO for Wordpress, but you will also find articles about linkbuilding, social media for SEO, and Microsoft Excel for SEOs.
Brian Zmijewski was an unknown name to me before Mozcon 2011. When he took to the stage however, his content blew everyone away. Brian talked on many different examples that he has seen and experienced. What surprised me was at the end when he said that they do not do much A/B and/or multivariate testing. […]
David Mihm talked about Local SEO at Mozcon 2011. He has been in Local a long time and understands the ways that the engines work in order to help us rank organically in local listings. Follow @davidmihm Here is his Storify: View “David Mihm’s talk about Local SEO at Mozcon” on Storify
Joanna Lord is Moz’s paid marketing ninja. She’s responsible for us seeing Rand and Roger Mozbot all over the Internet for the past few months. Joanna is a delight to be around, but mostly I respect her because she’s really frickin smart and is very open to talking about her mistakes. She gave some great […]
Why do some SEOs spend so much time checking and worrying about global rankings? I read and hear constantly from different SEOs where their current pet terms are ranking, their badges of honor if you will. We go through insane efforts to depersonalize search results to check rankings and SERP displays. But why? Here’s […]
Google Website Optimizer is a fantastic tool. For those of you who are not familiar with GWO, it is a free tool provided by Google to use to test elements of your website in order to increase traffic and conversions, or even to A/B test completely different layouts. Many people say that A/B or multivariate […]
The good old title tag. The poor maligned title tag. The title tag has been taking a beating recently in the SEO world, and I feel bad for it. I want to further explain the little-loved lines of text that receive so much hate, yet have such a large effect on your rankings AND click […]
The Internet is a dodgy place. There is a lot of bad information and people get things wrong. Also, there are a lot of bad people on the Internet who want to profit from your hard work. I’m talking about scraper sites. A lot of top sites and blogs get scraped and copied every […]
This post is another in the spirit of my Sitemaps post, where I explained how to create an XML sitemap for inclusion into Google and Bing Webmaster Tools. Today I want to talk about the robots.txt file, which is an extremely powerful and oft-misunderstood part of websites. I misunderstood it myself recently. Overview The robots.txt […]
Most linkbuilders constantly hunt for new ways to find new link prospects for their clients. Many of us use tools like SEOmoz, Ontolo, Buzzstream, and others to find new search queries. Sometimes, though, we have to think creatively, outside the box, to gather prospects that no one else has leveraged yet. One such way is […]
Is SEO a team sport? SEOs are often known individually in the industry, not necessarily for who they work for (though it is great when the company pushes the SEO into the spotlight, and the SEO gives love back to the company). At the beginning of my SEO career, I assumed that everyone had skills […]
I’ve been asked a few times what blogs I have been reading to increase my knowledge of SEO. I’ve decided to put together a list here of blogs that I subscribe to via RSS. The Lucky 13 Blogs I Read via RSS SEOmoz: If you don’t know that SEOmoz has an incredible blog with the […]
Linkbuilding is a notoriously difficult task. Think about all of the sessions that take place at advanced seminars and you can easily tell that we all need new tactics and ideas for building links. In the past 2 months, I have gone to a conference dedicated to linkbuilding (#Linklove London), an event in Philadelphia put […]
Today I was listening to the webinar given a few months ago by Rand Fishkin on “Getting Value from XML Sitemaps, HTML Sitemaps + Feeds”. It gives some great information (if you’re a Pro member, you can find it here), though I heard some information that made me ask a couple questions and investigate. I […]
I recently developed this website, my first with WordPress. After working as an in-house SEO for a few months, I decided it was time to develop my own site, to practice what I preach. One feature I knew that I needed to have was a way to interconnect my posts, not only for SEO purposes, […]
I’m a search marketer. It’s what I do. I’m also a human being. It’s what I (as the philosophers like to say) be. I write this as both. The meta description, it seems, has long been a way that search engines have figured out what a website is about and they have used is information […]